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SHIFT Commercial: How Top Commercial Brokers Tackle Tough Times

Shift up to the proven models, tactics and insights of top brokers who are thriving in tough times.



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Product Description

Step beyond survival mode – go get your unfair share!


Markets shift, forcing mindset and actions to kick into high gear. CCIM Institute-endorsed SHIFT Commercial provides proven models, tactics and insights from top brokers who are thriving in this market including:

• Find the Motivated: Lead generation.

• Get to the Table: Lead capture and conversion.

• Catch People in Your Web: Internet lead conversion.

• Expand the Options: Creative financing.

• PLUS! Eight more powerful tactics.


SHIFT Commercial named among NAREE Bob Bruss Book Winners


The National Association of Real Estate Editors (NAREE) named the 2012 winners of the Robert Bruss Real Estate Book Awards, recognizing excellence in recently published works. Among the winners was SHIFT Commercial, the latest book in Gary Keller’s best-selling Millionaire Real Estate Series.


It's About Time!

Joe Williams | 11/30/2011

Kudos to Buddy Norman for writing and compiling a great read for all of us. As a commercial agent who was selling houses back in college before making the jump, I was always amazed at the plethora of shared expertise...

Commercial Real Estate Basics

Michelle Goode | 11/28/2011

KW Commercial President Buddy Norman with the help of Jay Papasan has distilled the essence of commercial real estate for the novice or experienced broker into 12 essential chapters. If you follow the examples of...


The commercial markets are rapidly

“The commercial markets are rapidly changing today and it is imperative for commercial brokers to incorporate these 12 critical business tactics into their brokerage practice to ensure they succeed at the highest levels.”
Stewart Morris, Jr., President and Co-CEO, Stewart Information Services Corp.

Not only an extraordinary, pertinent

“Not only an extraordinary, pertinent publication for the times we face but also a super guide for newcomers and a refresher for those who have labored long and hard in the commercial real estate industry.”
Henry F. White, Jr., Executive Vice President and CEO, CCIM Institute

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