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SHIFT: How Top Real Estate Agents Tackle Tough Times

When markets shift, so do smart agents.



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Product Description

Put your business into another gear—shift!


Change your thinking, your focus, your actions and ultimately, your results. SHIFT explains how to get back in the game and ahead of the competition, specifically in a changing market. The tactics that jump-start the real estate business in tough times will power it forward in good times.


This bestseller explores 12 proven strategies for achieving success in any real estate market including:

• Master the Market of the Moment: Short sales, foreclosures, and REOs.

• Create Urgency: Overcoming buyer reluctance.

• Re-margin your Business: Expense management.

• Find the Motivated: Effective lead generation.

• Expand the Options: Creative financing.


I Wish This Book Was Around 4 Years Ago

Sigurd "Sy" Greene | 07/08/2010

I appreciate the fact that it is with in the agents power to turn things around. However, in order to do that you have to stop and think hard what important steps you must take to succeed. I think anyone new in the...

Outstanding Guidebook for Real Estate Agents/Realtors!

Kent R. Dills | 03/23/2010

Any agent, new or experienced, independent or franchised, big broker or little broker, can benefit from this book!   Shift is truly a guidebook for real estate agents/Realtors old or new, IN ANY MARKET even though...

Real Estate Cycles and Shift in Strategies

Don Sausa, author of "Investing Without Losing" | 12/17/2008

Let's face it, we're in a crash and real estate prices in the United States across multiple markets are in a free fall. Gary Keller, in his newest book, SHIFT, accurately depicts this as a cycle.   But in human...


This sets the tone for sustained success...

"This isn’t the first shift nor is it going to be the last, but it has been devastating in its effect on the unprepared. Finally, we have a guide to preparing for, adjusting to, and thriving through this shift and any others! This sets the tone for sustained success and profitability throughout your real estate career."
- Rick Geha, Fremont, California, Sales Volume: $34 Million

Gary, I cannot thank you enough

"Gary, I cannot thank you enough for this book! I felt like you were speaking directly to me. I built my business by following the models from The Millionaire Real Estate Agent and I plan on improving my business with the models in SHIFT. This is a must-read for every agent desiring a great career not just a great year!"
- Melonee Piperi, Houston, Texas Sales Volume: $64 Million

Shifts are a little like childbirth

"After reading this book, we realized that we have been through five shifts in our market over 21 years of selling. We survived, we thrived, and we became better because of the experience. Shifts are a little like childbirth: you don't want to remember going through it, but you sure love the gift that comes from it."
- Kurt and Darla Buehler, Dallas, Texas, Sales Volume: $71 Million

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