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SHIFT: How Top Real Estate Agents Tackle Tough Times

When markets shift, so do smart agents.

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Product Description

Put your business into another gear—shift!

 

Change your thinking, your focus, your actions and ultimately, your results. SHIFT explains how to get back in the game and ahead of the competition, specifically in a changing market. The tactics that jump-start the real estate business in tough times will power it forward in good times.

 

This bestseller explores 12 proven strategies for achieving success in any real estate market including:

• Master the Market of the Moment: Short sales, foreclosures, and REOs.

• Create Urgency: Overcoming buyer reluctance.

• Re-margin your Business: Expense management.

• Find the Motivated: Effective lead generation.

• Expand the Options: Creative financing.

Reviews

I Wish This Book Was Around 4 Years Ago

Sigurd "Sy" Greene | 07/08/2010
4

I appreciate the fact that it is with in the agents power to turn things around. However, in order to do that you have to stop and think hard what important steps you must take to succeed. I think anyone new in the...

Outstanding Guidebook for Real Estate Agents/Realtors!

Kent R. Dills | 03/23/2010
5

Any agent, new or experienced, independent or franchised, big broker or little broker, can benefit from this book!   Shift is truly a guidebook for real estate agents/Realtors old or new, IN ANY MARKET even though...

Real Estate Cycles and Shift in Strategies

Don Sausa, author of "Investing Without Losing" | 12/17/2008
4

Let's face it, we're in a crash and real estate prices in the United States across multiple markets are in a free fall. Gary Keller, in his newest book, SHIFT, accurately depicts this as a cycle.   But in human...

Endorsements

Read it over and over again...

"Real Estate is a simple business that’s often overcomplicated in its application. SHIFT is a book that gets to the heart of what makes a real estate business work and work well, no matter the market. Read it over and over again, and keep implementing the basics of this powerful tool."
- Tony DiCello, Austin, Texas, National Real Estate Sales Trainer and Coach

Shifts are a little like childbirth

"After reading this book, we realized that we have been through five shifts in our market over 21 years of selling. We survived, we thrived, and we became better because of the experience. Shifts are a little like childbirth: you don't want to remember going through it, but you sure love the gift that comes from it."
- Kurt and Darla Buehler, Dallas, Texas, Sales Volume: $71 Million

The information in SHIFT is...

"The information in SHIFT is so basic and so true! We have seen many large producers fall by the wayside in this market because they had not built their business on the fundamentals of lead generating, expense accountability, talented support staff, and a commitment to continual learning. We have discovered and corrected some of our own weaknesses using the concepts in this book."
- Steve and Debbie Tufts, Atlanta, Georgia
Sales Volume: $52 Million

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