SHIFT Commercial: How Top Commercial Brokers Tackle Tough Times

It's About Time!

Kudos to Buddy Norman for writing and compiling a great read for all of us. As a commercial agent who was selling houses back in college before making the jump, I was always amazed at the plethora of shared expertise and training almost everywhere for our residential brethren, and yet looking for great commercial coaching and ideas was like the barren wasteland. CCIM and a few regional events was about it. Buddy hits the nail on the head for several reasons, 1) I could tell he's been there, and quite successfully from his tutelage at several large great firms, 2) the concepts and ideas are presented in a way that really gets you thinking about improving your business and 3) the book is full of real live "nuts & bolts" from practicing professionals all over the country. I don't know how he got them to share the data, I'm just glad I get to use the ideas. Heavy on technology, which is where we're going, even if half the industry still thinks we'll all be doing commercial brokerage business like we have been. The train is leaving the station, the only question is if you're on the train or the platform. Shift Commercial is the ticket! Thanks Buddy! Great job!