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SHIFT: How Top Real Estate Agents Tackle Tough Times

When markets shift, so do smart agents.



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Product Description

Put your business into another gear—shift!


Change your thinking, your focus, your actions and ultimately, your results. SHIFT explains how to get back in the game and ahead of the competition, specifically in a changing market. The tactics that jump-start the real estate business in tough times will power it forward in good times.


This bestseller explores 12 proven strategies for achieving success in any real estate market including:

• Master the Market of the Moment: Short sales, foreclosures, and REOs.

• Create Urgency: Overcoming buyer reluctance.

• Re-margin your Business: Expense management.

• Find the Motivated: Effective lead generation.

• Expand the Options: Creative financing.


I Wish This Book Was Around 4 Years Ago

Sigurd "Sy" Greene | 07/08/2010

I appreciate the fact that it is with in the agents power to turn things around. However, in order to do that you have to stop and think hard what important steps you must take to succeed. I think anyone new in the...

Outstanding Guidebook for Real Estate Agents/Realtors!

Kent R. Dills | 03/23/2010

Any agent, new or experienced, independent or franchised, big broker or little broker, can benefit from this book!   Shift is truly a guidebook for real estate agents/Realtors old or new, IN ANY MARKET even though...

Real Estate Cycles and Shift in Strategies

Don Sausa, author of "Investing Without Losing" | 12/17/2008

Let's face it, we're in a crash and real estate prices in the United States across multiple markets are in a free fall. Gary Keller, in his newest book, SHIFT, accurately depicts this as a cycle.   But in human...


Read it over and over again...

"Real Estate is a simple business that’s often overcomplicated in its application. SHIFT is a book that gets to the heart of what makes a real estate business work and work well, no matter the market. Read it over and over again, and keep implementing the basics of this powerful tool."
- Tony DiCello, Austin, Texas, National Real Estate Sales Trainer and Coach

I wish I'd had this book...

"I have been in real estate for a long time and have survived many ups and downs throughout my career—but I wish I’d had this book. It’s a great tool that I could have used a long time ago."
- Sylvie Bégin, Ottawa, Ontario, Canada, Sales Volume: $22 Million

Gary, I cannot thank you enough

"Gary, I cannot thank you enough for this book! I felt like you were speaking directly to me. I built my business by following the models from The Millionaire Real Estate Agent and I plan on improving my business with the models in SHIFT. This is a must-read for every agent desiring a great career not just a great year!"
- Melonee Piperi, Houston, Texas Sales Volume: $64 Million

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